FWD Hong Kong launches “Come on, Share Your Passion” campaign

Encouraging people to pursue their passions and enjoy life to the fullest

HONG KONG, 10 March 2015 - FWD Hong Kong launches “Come on, Share Your Passion” campaign, inviting people to share the passionate moments in their lives with a 15-second “Get ready to live” video.

From now until 17 April 2015 (Friday), public can share their “Get ready to live” videos on the FWD “Get ready to live” website (www.fwd.com.hk/passion). Participants can simply upload a 15-second video, or 5 to 7 photos via Instagram (or Facebook for photos) to showcase their passionate and spirited moments from their dynamic, personal point of view. They can also choose their preferred background music from the sound tracks specifically composed for the campaign by local indie bands Supper Moment and Chochukmo!

10 videos which best demonstrate the “Get ready to live” spirit will be selected by the judging panel comprised of professional photographer Franklin Lau, Sony Hong Kong’s Head of Marketing Communications Department Simois Ng, and FWD’s representatives etc. Each of the 10 winners will be entitled to an “Experience Tour for Two” travel package (valued up to HK$30,000), FWD travel insurance and a Sony Action Cam HDR-AZ1VR. Extra weekly prizes will also be revealed via the FWD Hong Kong and Macau Facebook page (https://www.facebook.com/FWD.HK.MO) throughout the campaign period, adding the total prize value to nearly HK$500,000.

Albert Chan, Chief Marketing Officer, FWD Hong Kong and Macau said, “The campaign portrays FWD’s positive and dynamic character with an emphasis on celebrating our customers’ lives, realising FWD’s vision to change the way people feel about insurance. The activation embodies our aspiration to encourage Hong Kong people to leave their financial worries for the future with us, as they take the opportunity to pursue the passions in their lives.”

Another highlight of the campaign is a 2-day music live show “Dedicated to music‧Devoted to enjoy”, which will take place at iPiazza of iSquare in Tsim Sha Tsui on 18-19 March (Wednesday and Thursday). A number of up and coming local indie bands and artists will take turn to immerse the audience in live performances with their original music. Performing artists include Supper Moment, Ellen Loo and Chochukmo who is also one of FWD Brand Champions featured with passionate stories.

The campaign is cordially supported by Sony Hong Kong, who offers high-tech shooting equipment as prizes and technical support for the FWD x Sony Filming Workshop, acts as our honourable judge.

The campaign’s multimedia advertisements have already been unveiled on various television channels as well as out-of-home billboards, mobile communications and social media platforms, orchestrating our communication dynamics to promote the “Get ready to live” spirit and further engage the public.

For more details and terms and conditions of the “Come on, Share Your Passion” campaign, please visit www.fwd.com.hk/passion.

Chochukmo, a local indie rock band who is also one of FWD’s brand champions featured with their passionate stories.

Participants of the “Come on, Share Your Passion” campaign can upload, share and watch passionate videos on FWD “Get ready to live” website (http://www.fwd.com.hk/passion).

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About FWD Hong Kong
FWD is the insurance business arm of the private investment group, Pacific Century Group. FWD’s business spans Hong Kong, Macau, Thailand and the Philippines offering life insurance services, as well as general insurance, employee benefits and financial planning services in Hong Kong. FWD also has a brand presence in Indonesia. FWD’s strategic focus is to leverage technology to enhance customer experience, deliver innovative products, and invest in talent to create a leading pan-Asian life insurer that changes the way people feel about insurance.

The life insurance and general insurance operating entities of FWD Hong Kong have been assigned strong financial strength ratings by international rating agencies. FWD Life Insurance Company (Bermuda) Limited is rated “A3” by Moody’s and “A” by Fitch. FWD General Insurance Company Limited is rated “A” by Fitch.

For more information please visit www.fwd.com.hk.

Media Enquiries

Liza Wong
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Catherine Tse
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Jacqueline Choy
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