HONG KONG, 10 March 2015 - FWD Hong Kong launches “Come on, Share Your Passion” campaign, inviting people to share the passionate moments in their lives with a 15-second “Get ready to live” video.
From now until 17 April 2015 (Friday), public can share their “Get ready to live” videos on the FWD “Get ready to live” website (www.fwd.com.hk/passion). Participants can simply upload a 15-second video, or 5 to 7 photos via Instagram (or Facebook for photos) to showcase their passionate and spirited moments from their dynamic, personal point of view. They can also choose their preferred background music from the sound tracks specifically composed for the campaign by local indie bands Supper Moment and Chochukmo!
10 videos which best demonstrate the “Get ready to live” spirit will be selected by the judging panel comprised of professional photographer Franklin Lau, Sony Hong Kong’s Head of Marketing Communications Department Simois Ng, and FWD’s representatives etc. Each of the 10 winners will be entitled to an “Experience Tour for Two” travel package (valued up to HK$30,000), FWD travel insurance and a Sony Action Cam HDR-AZ1VR. Extra weekly prizes will also be revealed via the FWD Hong Kong and Macau Facebook page (https://www.facebook.com/FWD.HK.MO) throughout the campaign period, adding the total prize value to nearly HK$500,000.
Albert Chan, Chief Marketing Officer, FWD Hong Kong and Macau said, “The campaign portrays FWD’s positive and dynamic character with an emphasis on celebrating our customers’ lives, realising FWD’s vision to change the way people feel about insurance. The activation embodies our aspiration to encourage Hong Kong people to leave their financial worries for the future with us, as they take the opportunity to pursue the passions in their lives.”
Another highlight of the campaign is a 2-day music live show “Dedicated to music‧Devoted to enjoy”, which will take place at iPiazza of iSquare in Tsim Sha Tsui on 18-19 March (Wednesday and Thursday). A number of up and coming local indie bands and artists will take turn to immerse the audience in live performances with their original music. Performing artists include Supper Moment, Ellen Loo and Chochukmo who is also one of FWD Brand Champions featured with passionate stories.
The campaign is cordially supported by Sony Hong Kong, who offers high-tech shooting equipment as prizes and technical support for the FWD x Sony Filming Workshop, acts as our honourable judge.
The campaign’s multimedia advertisements have already been unveiled on various television channels as well as out-of-home billboards, mobile communications and social media platforms, orchestrating our communication dynamics to promote the “Get ready to live” spirit and further engage the public.
For more details and terms and conditions of the “Come on, Share Your Passion” campaign, please visit www.fwd.com.hk/passion.