FWD Hong Kong Celebrates Passion for Music

FWD is the title sponsor of “FWD x Volkswagen Redline Music 5th Anniversary Party”

HONG KONG, 10 July 2014 - FWD Hong Kong is proud to announce the company’s support for “FWD x Volkswagen Redline Music 5th Anniversary Party” as the title sponsor, celebrating Hong Kong’s passion for original music.

The first ever title-sponsored event for FWD Hong Kong will take place on 11th and 12th July at Kowloonbay International Trade & Exhibition Centre (KITEC), Hong Kong. Three up-and-coming local bands alongside two groups from Japan and mainland China will take the stage with a wide variety of inspirational and original live music.

One of the Hong Kong bands performing at the event, Chochukmo, is currently featured in FWD Hong Kong’s brand marketing campaign. The five members of Chochukmo, a local indie rock band, can be seen jamming music in FWD’s “Get ready to live” campaign visuals with accompanying stories online.

Mr Albert Chan, Chief Marketing Officer of FWD Hong Kong and Macau, said, “Chochukmo is known for impressive and energetic live performances, as well as rich original music. The band members pursue their passions as they create music and explore new genres. They are a living example of what our brand proposition suggests - 'Take your opportunity, we will take care of you worry' ".

“It really was a fun and exciting experience to be part of FWD Hong Kong’s “Get ready to live” campaign. The idea of seizing the moment to make the right decision for future planning so as to be able to pursue our passion now really aligns with our own philosophy when making music. During the entire production process we were given the opportunity to be ourselves and share our music with the public,” remarked Chochukmo.

For the exclusive interview and behind-the-scenes highlights of Chochukmo, please visit FWD’s site http://getreadytolive.fwd.com.hk, or FWD Hong Kong & Macau’s Facebook page https://www.facebook.com/FWD.HK.MO.

Concert: FWD x Volkswagen Redline Music 5th Anniversary Party
Date: 11 & 12 July 2014
Time: 8:00pm – 11:00pm
Venue: Rotunda 1, Kowloonbay International Trade & Exhibition Centre (KITEC), Hong Kong
Ticket price: HK$280 (standing)

About groups performing in “FWD x Volkswagen Redline Music 5th Anniversary Party”
  • Chochukmo: Described as "the most charismatic band to have emerged in Southern China in recent years" by an international magazine. The band is rapidly becoming popular in the music scene in Hong Kong.
  • Supper Moment: An influential local band whose songs have topped Hong Kong billboards.
  • Chui Ball Tong: A pop band from Guangzhou.
  • Survive Said The Prophet: A five-piece international rock band based in Japan.
  • Artistrings: A new all-female local string-instrument group

About FWD Hong Kong
FWD is the insurance business arm of the private investment group, Pacific Century Group. FWD’s business spans Hong Kong, Macau, Thailand and the Philippines, offering life insurance services, as well as general insurance, employee benefits and financial planning services in Hong Kong. In addition, FWD has a brand presence in Indonesia. FWD’s strategic focus is to leverage technology to enhance customer experience, deliver innovative products, and invest in talent to create a leading pan-Asian life insurer that changes the way consumers feel about insurance.

FWD Hong Kong’s life insurance operating entity, FWD Life Insurance Company (Bermuda) Limited is assigned strong financial strength ratings of “A-” by Standard & Poor’s, “A3” by Moody’s and “A” by Fitch.

For more information please visit www.fwd.com.hk

About Pacific Century Group 
Pacific Century Group (PCG) was established in 1993 and has interests in property, financial services and other investments in the Asia Pacific region. PCG has a strong track record of holding and developing assets over the long term, and has a network of well-established connections in Asia.

Since its inception, PCG has consistently invested in the financial services sector. In February 2013, PCG successfully acquired ING Groep N.V.’s Hong Kong, Macau and Thailand insurance business. In 2010, PCG acquired the global asset management operations from AIG and renamed it PineBridge Investments. Since PCG’s acquisition, PineBridge Investments has received 13 industry awards. The company has US$71.4 billion in assets through its global network.

Media Enquiries:

FWD Hong Kong
Liza Wong
+852 2850 3986
Catherine Tse
+852 2850 2908
Jacqueline Choy
+852 2850 2177

Service Hotline 3123 3123 OR