Press release

Press releases

FWD Hong Kong launches its largest-ever campaign “Here we are for your health” with MIRROR

24 February 2023 | Hong Kong

Promoting wellness and intertwining insurance with everyday life through digital experiences and comprehensive protection

FWD Hong Kong (“FWD”) today launches its largest-ever landmark campaign, “Here we are for your health”, in collaboration with Canto-pop sensation MIRROR. The campaign aims to inject positivity towards the lives of city-wide fans of MIRROR and the public, and cheer the people we love throughout their journey on better health and well-being. In the coming months, there will be a series of collaboration activations with MIRROR to support everyone, reinforced by FWD’s comprehensive suite of protection plans and online insurance platform1 (

Paul Tse, Chief Marketing and Digital Officer of FWD Hong Kong and Macau, said, “The unwavering support from fans was a huge inspiration for this campaign. Their positive attitude aligns seamlessly with FWD, which enhances the potential for countless creativity for the health and wellness initiatives next few months. We always focus on creating fresh and epic customer experiences by actively expanding partnerships while investing in digital technology and data analytics, making the insurance journey simpler and more fun. We’re proud to launch this campaign to motivate and support the public in their pursuit of health and well-being.”

Ken Lau, FWD’s Managing Director for Greater China and Hong Kong CEO, said, “At FWD, we uphold our vision of changing the way people feel about insurance. This includes expanding our innovation, customer-led products and services to support people’s health and well-being. FWD has grown remarkably together with our customers in the past years into one of the industry leaders in the city. We look forward to supporting more people with diverse protection and empower them to ‘Celebrate living with us’.” 

Motivating everyone to lead a healthy lifestyle backed by a suite of protection plans for better health and well-being
Members of MIRROR formed three teams of respective health aspects namely Food, Music and Sports, to demonstrate and cheer for a robust lifestyle to support people’s health at the activation ceremony. The event was livestreamed on the FWD’s official Facebook and YouTube channels.

Showing great enthusiasm on healthy diet and nutrition, Team Food created a juice blend with chosen ingredients to strengthen the immune system, representing FWD’s MyMillion Medical Plan’s affordable premiums and full coverage on a series of hospital and surgical expenses. The plan is made available exclusively on FWD's online insurance platform.

FWD takes pride in providing mental health protection and support with the first-in-market2 Mind Strength Protection Plan launched last November. Through an interactive game designed around soundtracks, Team Music brought the audience to enter the music world for relaxation and bring the importance of mental health to the conversation.

To encourage the public to be more physically active, Team Sports took it upon themselves to engage the audience in a series of fitness challenges and games to make exercising fun and rewarding, and bring awareness to FWD’s vPrime Medical Plan (“vPrime”, Certification Number: F00045), the Voluntary Health Insurance Scheme flexi plan that provides cost-effective solution and a higher level of health protection through all life stages with an annual benefit limit of up to HK$10 million.

Empowering everyone to discover and showcase their passions through an array of experiences 
To celebrate living, FWD MAX has collected FWD x MIRROR “Here we are for your health” campaign videos and more contents for FWD MAX members to enjoy exclusively. As of the end of Dec 2022, FWD MAX has garnered significant support with a year-on-year growth of 34% in membership. FWD MAX is expected to make waves with more lifestyle experiences and rewards down the line.

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1 FWD’s online insurance platform is operated by FWD Financial. FWD Financial is an appointed insurance agency of FWD Life. FWD Financial is a licensed insurance agency under the Insurance Authority with license no. FA2568. Itis a direct-to-customer platform for online insurance purchase, which aims to complement the company’s omni-channel distribution capabilities and serve Hong Kong customers in broader segments, such as, life, critical illness, medical, car*, accident*, pet*, and home* insurance.
*Offered by FWD General Insurance Company Limited.

2 Per a comparison made by FWD on 30 September 2022 among the medical insurance plans of key insurers available in Hong Kong, FWD is the first insurance company in Hong Kong to launch Out-Patient Psychiatrist Consultation/ Clinical Psychologist Consultation Benefit, Daily Hospital Income Benefit, Post Hospitalisation Out-Patient Psychiatrist Consultation/ Clinical Psychologist Consultation Benefit, Retreat Benefit and Monthly Income Support Benefit (optional benefit).

The above does not contain the full terms and conditions of the relevant insurance plan. For full terms and conditions, details and risk disclosures of the relevant insurance plan, please refer to relevant product brochure and policy documents.


About FWD Hong Kong & Macau

FWD Hong Kong & Macau are part of the FWD Group, a Pan-Asian life insurance business with approximately 10 million customers across ten markets, including some of the fastest-growing insurance markets in the world.

FWD Hong Kong has been assigned strong financial ratings by international agencies. It offers life and medical insurance, employee benefits, and financial planning. FWD Macau provides a suite of life and medical insurance.
FWD is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.


For more information about FWD Hong Kong & Macau, please visit WWW.FWD.COM.HK and WWW.FWD.COM.MO.



Today, FWD proudly announces the launch of its largest-ever campaign, "Here we are for your health", joined by Cantopop sensation MIRROR. The campaign aims to bring the public’s focus to the importance of health and well-being, boosting us with encouragement, positivity and care.

(7th to 9th from the left) Shelyne Shum, FWD’s Chief Partnership Distribution Officer of Strategic Partnerships, Paul Tse, Chief Marketing and Digital Officer of FWD Hong Kong and Macau, and Jeff Wong, FWD Hong Kong & Macau Chief Agency Officer, partner up with all twelve MIRROR members to kickstart the campaign.

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