“Fearless” boxing challenge made a hit
An interactive kickboxing challenge was launched at the concourse of MTR Hong Kong Station late last year, letting passersby experience the excitement of boxing and facing challenges fearlessly. This innovative game not only enhanced our engagement with the public, but was also commended in the Best of the Best MTR Advertising Awards 2014 for the following awards:
- Silver Award for Best Innovative Campaign
- Silver Award for Best Interactive Campaign
We appreciate your enthusiastic participation all the way!
The best defence is always a good offence when it comes to health protection. Click here to learn more about “FWD Fearless Cancer Protection Plan”.