FWD Hong Kong and BeCandle launch exclusive #LiveBoundless scented candle collection

Promoting social inclusion in collaboration with LoveXpress

FWD Hong Kong (“FWD”) today announces a collaboration with local fragrance brand BeCandle, to launch an exclusive #LiveBoundless handmade scented candles collection. The scents are inspired by FWD’s five core values and represent its commitment to offering customers access to the widest range of protection products that support their wellbeing, health and wealth, so they can live life to the fullest. From now until 18 December 2022, FWD MAX members can log on to the platform and complete a personality test for a chance to win a #LiveBoundless scented candle.

Paul Tse, Chief Marketing and Digital Officer, FWD Hong Kong and Macau, said, “This unique collection of scented candles symbolises the comprehensive protection and experience FWD is committed to providing to the community. The collaboration focuses on health and wellness, while the pleasant scents will encourage people to enjoy the special moments in life.” Paul continued, “Together with charity organisation LoveXpress, we support autistic families, promote social cohesion and bring love and care to the community, bringing FWD's brand promise ‘Celebrate living’ to life.”

Inspired by the FWD brand’s core values (indicated in “Table 1”), the #LiveBoundless scented candles collection has a total of five unique scents, which are named ‘Champion’ for unwavering commitment, ‘Inventor’ for the pioneer, ‘Advocate’ for inspiring new ideas, ‘Explorer’ for a world without boundaries, and ‘Friend’ for the one who cares about you.

Table 1:

First-time collaboration with LoveXpress to help build a caring community 

FWD has always been committed to serving and bringing a positive impact to the community. In light of the launch of the #LiveBoundless scented candles collection, FWD is also collaborating with LoveXpress, a charity organisation, to build an inclusive society by supporting families with autistic children. FWD will donate HK$5 to LoveXpress for each participant of the personality test to support the organisation’s meaningful work.

Take the personality test and discover the protection power that enables your pursuit of life passions
From now until 18 December 2022, simply log on to FWD MAX or register for the free membership and take a personality test to identify your unique candle scent. FWD is celebrating the festive season by gifting #LiveBoundless scented candles to 300 winning participants.

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About FWD Hong Kong & Macau
FWD Hong Kong & Macau are part of the FWD Group, a pan-Asian life insurance business with more than 10 million customers across 10 markets, including some of the fastest growing insurance markets in the world.

FWD Hong Kong has been assigned strong financial ratings by international agencies. It offers life and medical insurance, employee benefits, and financial planning. FWD Macau provides a suite of life and medical insurance.

FWD is focused on making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD is committed to changing the way people feel about insurance.