Press release
Press release
FWD “Treasurance” Roving Vehicle travels around Hong Kong for 10 consecutive days
15 September 2021 | Hong Kong
Limited Edition Gifts of Pop Stars Gin Lee, Ian Chan and Jer Lau are available
FWD Insurance (“FWD”) unveiled its new one-stop digital platform (https://www.fwd.com.hk/online-insurance/) with a treasure shop themed TV commercial starring Ian Chan and Jer Lau from Cantopop boy band MIRROR, as well as popular singer Gin Lee, who play the “Treasurance” shopkeepers. Thanks to the overwhelming responses, the “Treasurance” shop from the TV commercial will transform into a physical limited-time only roving vehicle that will travel around Hong Kong for 10 consecutive days during 17-26 September. Every visitor can learn about insurance solutions, take selfies, and play games to win the “Treasurance” cards and special edition transparent star cards.
Register and get a sought-after paper fan
The FWD “Treasurance” Roving Vehicle will start operation at Causeway Bay on the first day from 12:00 noon to 6:00 pm. The subsequent schedule and event updates will be announced on FWD’s one-stop digital platform, Facebook page and Instagram account. By simply registering as FWD MAX members at the vehicle, visitors will be rewarded a sought-after paper fan printed with the images of Gin Lee, Ian Chan and Jer Lau.
Play games to win “Treasurance” cards and special edition transparent star cards
Visitors will win a chance to draw a “Treasurance” card and take prizes featuring the popular shopkeepers home once they passed the quiz about the one-stop digital platform. By scanning the QR code on the “Treasurance” card, participants can also enjoy the special offer with premium discounts on designated insurance product purchased via the FWD one-stop digital platform.
Additionally, there will be a special edition “Treasurance” card, a transparent star card, inside the lucky draw box. Lucky winners can take photos with the star shopkeepers with the transparent card anywhere.
FWD Insurance (“FWD”) unveiled its new one-stop digital platform (https://www.fwd.com.hk/online-insurance/) with a treasure shop themed TV commercial starring Ian Chan and Jer Lau from Cantopop boy band MIRROR, as well as popular singer Gin Lee, who play the “Treasurance” shopkeepers. Thanks to the overwhelming responses, the “Treasurance” shop from the TV commercial will transform into a physical limited-time only roving vehicle that will travel around Hong Kong for 10 consecutive days during 17-26 September. Every visitor can learn about insurance solutions, take selfies, and play games to win the “Treasurance” cards and special edition transparent star cards.
Register and get a sought-after paper fan
The FWD “Treasurance” Roving Vehicle will start operation at Causeway Bay on the first day from 12:00 noon to 6:00 pm. The subsequent schedule and event updates will be announced on FWD’s one-stop digital platform, Facebook page and Instagram account. By simply registering as FWD MAX members at the vehicle, visitors will be rewarded a sought-after paper fan printed with the images of Gin Lee, Ian Chan and Jer Lau.
Play games to win “Treasurance” cards and special edition transparent star cards
Visitors will win a chance to draw a “Treasurance” card and take prizes featuring the popular shopkeepers home once they passed the quiz about the one-stop digital platform. By scanning the QR code on the “Treasurance” card, participants can also enjoy the special offer with premium discounts on designated insurance product purchased via the FWD one-stop digital platform.
Additionally, there will be a special edition “Treasurance” card, a transparent star card, inside the lucky draw box. Lucky winners can take photos with the star shopkeepers with the transparent card anywhere.
Be a one-day shopkeeper
Decorated in the finest detail to represent the ambience of the “Treasurance” shop in the TV commercial, the “Treasurance” Roving Vehicle not only provides an opportunity for participants to play games and win prizes, but also allows them to try on the shopkeeper uniform worn by Ian Chan in the TV commercial. They can also take photos with the life-sized cardboard cutouts of the stars as a member of the shop, completing their amazing “Treasurance” journey.
FWD one-stop digital platform offers a wide range of protection that covers every aspect of daily life, including Voluntary Health Insurance Scheme, life insurance, home insurance, motor insurance, and overseas working holiday insurance etc., fulfilling the brand’s concept of striving for better coverage and more comprehensive protection. The platform also enables policies to be issued and effective in as little as 30 minutes to provide a speedy and convenient experience for customers so that they can truly celebrate living.
Decorated in the finest detail to represent the ambience of the “Treasurance” shop in the TV commercial, the “Treasurance” Roving Vehicle not only provides an opportunity for participants to play games and win prizes, but also allows them to try on the shopkeeper uniform worn by Ian Chan in the TV commercial. They can also take photos with the life-sized cardboard cutouts of the stars as a member of the shop, completing their amazing “Treasurance” journey.
FWD one-stop digital platform offers a wide range of protection that covers every aspect of daily life, including Voluntary Health Insurance Scheme, life insurance, home insurance, motor insurance, and overseas working holiday insurance etc., fulfilling the brand’s concept of striving for better coverage and more comprehensive protection. The platform also enables policies to be issued and effective in as little as 30 minutes to provide a speedy and convenient experience for customers so that they can truly celebrate living.
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About FWD Hong Kong & Macau
FWD Hong Kong & Macau are part of the FWD Group, the primary insurance business of investment group, Pacific Century Group. FWD Group spans 10 markets in Asia including Hong Kong SAR & Macau SAR, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, Malaysia and Cambodia.
FWD Hong Kong has been assigned strong financial ratings by international agencies. It offers life and medical insurance, general insurance, employee benefits, and financial planning. FWD Macau provides a suite of life and medical insurance.
FWD is focused on creating fresh customer experiences and making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer by changing the way people feel about insurance.
For more information about FWD Hong Kong & Macau please visit WWW.FWD.COM.HK and WWW.FWD.COM.MO.
FWD Hong Kong & Macau are part of the FWD Group, the primary insurance business of investment group, Pacific Century Group. FWD Group spans 10 markets in Asia including Hong Kong SAR & Macau SAR, Thailand, Indonesia, the Philippines, Singapore, Vietnam, Japan, Malaysia and Cambodia.
FWD Hong Kong has been assigned strong financial ratings by international agencies. It offers life and medical insurance, general insurance, employee benefits, and financial planning. FWD Macau provides a suite of life and medical insurance.
FWD is focused on creating fresh customer experiences and making the insurance journey simpler, faster and smoother, with innovative propositions and easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer by changing the way people feel about insurance.
For more information about FWD Hong Kong & Macau please visit WWW.FWD.COM.HK and WWW.FWD.COM.MO.
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(Incorporated in Bermuda with limited liability). All rights reserved.
(Incorporated in Bermuda with limited liability). All rights reserved.