It’s been a tough year for all, and the entire city has been working tirelessly to adapt to these strange and unusual times. Today, FWD Insurance (“FWD”) launches a new brand video featuring real heroes of the company sharing their aspirations and hopes while embracing the philosophy of celebrating living. FWD prides itself as a different kind of employer, committed to empowering and supporting its people to pursue their passions.
Paul Tse, Chief Marketing Officer, FWD Greater China explains: “FWD is proud to launch our invigorating new brand video in Hong Kong that is designed to inspire everyone to keep going in spite of these turbulent times. This is a unique showcase of our people, their relentless pursuit of happiness and passions in both their personal and professional lives, and how they are fulfilling our vision to change the way people feel about insurance.”
FWD heroes are a resilient and multitalented team of professionals, oftentimes wearing multiple hats to ensure only the best solutions for customers and reflecting the true spirit of Hong Kong. The brand video pays homage to this determination and grit, and the ability of FWD people to keep going in spite of all obstacles in life.
Featuring six diverse team members from across the organisation, the video presents their naturally varied interests and expertise, and highlights the humanity at FWD:
Winky Hui, Product Development & Management – Hong Kong Rowing Team member
Aaron Pan, Group Corporate Communications & Public Relations – Singer-songwriter and local acoustic band member
Andy Chik, Tied Agency – Extreme marathon runner
Brian Wong, Bancassurance – Taekwondo coach
Mitsuhiro Araki, Chef at The Araki @ FWD HOUSE 1881 – Michelin-starred culinary explorer
Catherine Tse, Branding & Corporate Communications – Hong Kong Latin Dance representative
It is more important than ever to celebrate the beauty of living and to stay optimistic during these unprecedented times. FWD shines a light on its people, and the way they live and breathe the FWD philosophy to ‘Celebrate Living.’
“I want to sincerely thank our team for their determination and hard work in delivering the very best insurance solutions to the people of Hong Kong, especially during this unprecedented and challenging year. Let’s all keep going and celebrate living together!” added Paul.
The video can be viewed and downloaded here:
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