FWD Celebrates Second Year as Title Sponsor of “FWD North Pole Marathon”

FWD’s Team Asia venturing to the frozen world of 89°N with three passionate runners from Hong Kong

Hong Kong, 8 March 2018 – FWD is pleased to announce their sponsorship of the “FWD North Pole Marathon” for the second year running, to be held on 9 April, 2018. As a title sponsor for the World’s Coolest Marathon, FWD will also support passionate runners from Hong Kong and across the region to embrace the challenge at the extreme 89° latitude North.

Paul Tse, Chief Marketing Officer of FWD Hong Kong and Macau, said, “We are extremely proud to continue our support to this challenging and unique event, which resonates with FWD’s value of empowering people to pursue their passions and explore a lifetime of possibilities. From Hong Kong, we are very delighted to support and provide protection for three passionate and experienced runners to pursue their goals of challenging the extreme marathon. Their determination and perseverance reflect how Hong Kong people are living their lives to the fullest.”

Three Runners Representing Hong Kong

The race will see FWD sponsoring 10 runners from six regions across Asia to push beyond the 89°N parallel and to embrace the unique challenge. Representing FWD Hong Kong will be three passionate runners, namely Gi Ka-man, Hong Kong Half Marathon record holder; Gary Leung, a vision-impaired runner from the Hong Kong Blind Sports Federation and awardee of “Regeneration Warrior” by the Regeneration Society, and Regional Director of FWD Hong Kong’s tied agency Andy Chik who participated in last year’s North Pole Marathon and will also act as Gary’s guide runner this year.

Gi Ka-man said “As a runner, I have dreamed for years to be part of such an extraordinary race. I feel honoured and excited to be representing my fellow Hong Kongers to challenge the world’s most extreme marathon, exploring this sub-zero environment with other passionate athletes. The support and comprehensive protection of FWD are crucial in gearing us up for the adventure.”

Gary Leung said “I concealed myself for two years after losing my sight in 2009, and taking up running totally changed my perspective on life. I went from feeling devalued to leading a life worth believing in. Running has allowed me to regain my Self – by constantly pushing the boundaries, and I hope to inspire others through every race. Participating in the polar marathon will enable me to share a one-of-a-kind running experience and inspire those in the disabled community.”

Andy Chik said “For many runners, joining the FWD North Pole Marathon is an opportunity to test their limits and to push their running versatility further. I will try to make my second attempt even more meaningful by guiding my teammate Gary across the frozen terrain.”

Team Asia

In addition to the three experienced runners from Hong Kong, the FWD team consists of seven other runners from across Asia, including Fedi Fianto from Indonesia, Izuoka Misaki from Japan, Luisito “Louie” Sangalang II from the Philippines, Md Shariff Abdullah from Singapore, Tang Nguyet Minh from Vietnam, as well as Ben Scully and Todd Latta for FWD Group.

Tim Oliver, FWD Group Chief Commercial Officer said, “While pursuing the adventure of a lifetime, I’m proud to share that FWD’s Team Asia will not only include two runners with disability, but our team will be raising funds for our partners, Hong Chi Association, Special Olympics, and Humanity & Inclusion, to support people with disability in Asia. At FWD, we believe everyone should have the opportunity to embrace life’s challenges and live life to the fullest. The charitable support forms part of our community care focus of empowering people with disabilities across Asia.”

Extending Charitable Mileage of Hong Kong People’s Runs

For the Hong Kong public to be able to support the runners and our community in action, from now on until 9 April, for each Hong Konger who has accumulated a total running distance of 42.195 km and has posted it on Facebook with hashtag #IAmWhatICan, FWD Hong Kong will donate HK$50 to our partnered charities, Hong Chi Association and the Special Olympics Hong Kong.

Paul added, “Through the charitable cooperation, we would be able to convert the running miles of Hong Kong people into empowerment for people in need to pursue their passions. Everyone’s run counts!”

An Expedition to the North Pole at MegaBox

From 8 – 11 April, an interactive zone simulating the polar environment is set up at MegaBox in Kowloon Bay for the public to experience the bone chilling extremes of our planet’s most northerly reaches.

North Pole Marathon 2018

(From left) Gi Ka Man, Paul Tse, Chief Marketing Officer of FWD Hong Kong and Macau, Gary Leung and Andy Chik unveiled the kick off ceremony of FWD North Pole Marathon 2018.

North Pole Marathon 2018

Gi Ka Man, Gary Leung and Andy Chik, Hong Kong representatives of the FWD North Pole Marathon 2018, demonstrated warm up exercises and shared details of training for the North Pole Marathon on stage.

North Pole Marathon 2018

Renowned local actress Cecilia So attended the kick off ceremony in support of the three Hong Kong runners challenging the extremes of 89° North latitude and introduced #IAmWhatICan charity run to encourage Hong Kongers to support the runners and local communities in action.

North Pole Marathon 2018

Paul Tse, Chief Marketing Officer of FWD Hong Kong and Macau (centre) and representatives from partner charities including Nicole Li,  Services Supervisor of Hong Chi Association (first right), and Yeung Tak Wah, Vice Chairman of Special Olympics Hong Kong (first left), and local actress Cecilia So (third left) kick off this meaningful fundraising event and invite public’s participation.

North Pole Marathon 2018

FWD Hong Kong has set up FWD North Pole Marathon 2018 Experiential Zone at Megabox, Kowloon Bay to showcase the training gear used for the freezing race and souvenirs from North Pole. A selfie zone and game zone are also included.
North Pole Marathon 2018

A finish line arch stands of the FWD North Pole Marathon 2018 Experiential Zone for visitors to experience the festive atmosphere of the extreme marathon in Hong Kong!

About FWD Hong Kong & Macau

FWD Group spans Hong Kong & Macau, Thailand, Indonesia, the Philippines, Singapore, Vietnam and Japan. In Hong Kong, FWD offers life and medical insurance, general insurance, employee benefits, and financial planning. The life insurance and general insurance operating entities have been assigned strong financial strength ratings by international rating agencies — FWD Life Insurance Company (Bermuda) Limited is rated “A3” by Moody’s and “A” by Fitch; and FWD General Insurance Company Limited is rated “A” by Fitch.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by digital technology. Through this customer-led approach, FWD aims to become a leading pan-Asian insurer that changes the way people feel about insurance.

Established in Asia in 2013, FWD is the insurance business of investment group, Pacific Century Group.

For more information please visit WWW.FWD.COM.HK and WWW.FWD.COM.MO.

Media Enquiries:

Liza Wong
+852 2850 3986
Catherine Tse
+852 2850 2908
Jacqueline Choy
+852 2850 2177

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