Achievements in digital commerce, products and branding campaigns led to the recognition of seven prestigious awards
Hong Kong, 3 January, 2017 – FWD Hong Kong recently bagged seven prestigious awards at the BENCHMARK Wealth Management Awards 2016 (“BWMA 2016”), the Hong Kong Insurance Awards 2016 (“HKIA 2016”) and the Marketing Excellence Awards 2016 with its outstanding performance in digital commerce, products, and branding campaigns.
The iFWD digital commerce platform was awarded the “Digital Insurer of the Year” at BWMA 2016 and the “Outstanding Online Platform Award (Insurance) Top 3” at HKIA 2016. The two awards well recognise the company’s commitment and success in leveraging technology to create refreshing, seamless online-to-offline (O2O) experiences that continuously engage customers and elevate their insurance journey. Since launch in June 2015, iFWD has already ranked number one in direct sale in Hong Kong’s life insurance market (as of Q3 2016 in terms of new business APE).
As for products, FWD’s Crisis VCover won the “Outstanding Achiever” at BWMA 2016 and the "Most Innovative Product/Service Life Insurance Award (Health) Top 3” at HKIA 2016. Crisis VCover redefined critical illness protection by providing humanised and comprehensive care in addition to financial support for critical illness treatments. From early detection to post-illness rehabilitation, the plan provides healthcare and emotional support at every stage of the insured’s journey. Meanwhile, the MaxFocus Savings Plan was also awarded the “Outstanding Achiever” at BWMA 2016. The retirement plan adapts to peoples’ changing financial needs and shifting risk appetites throughout their pre-retirement years with flexible features such as annual dividends withdrawal without a reduction in policy size.
Promotion-wise, the ‘Simply Unbeatable’ multimedia marketing campaign won the “Outstanding New Media Marketing Strategies Award” in HKIA 2016. The campaign promoted the Savie Insurance Plan with music videos and successfully engaged the young generation on digital and social media.
FWD’s ‘Live For Now’ campaign was honoured “Excellence in Out-of-Home Marketing – Gold Award” at the Marketing Magazine’s Marketing Excellence Awards 2016. The campaign made effective selection and use of out-of-home media to put forth the idea that insurance should be convenient and easily accessible.
David Wong, Chief Executive Officer, Hong Kong & Macau and Executive Vice President, Greater China, FWD, said, “We are proud to have won a series of prestigious awards. They reaffirm FWD’s ability to innovate and to leverage technology as a differentiated brand, while recognising our determination and achievements in creating refreshing insurance experience for our customers. Being a challenger brand, FWD will continue to enrich its suite of innovative products and services to fulfill different needs, and to engage customers with creative promotional campaigns. We want to make insurance more easy-to-use and fun for daily lives.”