Hong Kong, 5 August, 2016 — FWD Hong Kong was invited to join Google Squared programme for the second year and as the first insurance Project Partner. In a bid to unearth digital talent, Google Squared is an immersive digital education programme aimed at fostering the next generation of digital marketing leaders.
The Squared programme was inaugurated in Hong Kong in 2014. Each year, around 30 leading organisations from different industries are invited to nominate potential candidates to join the 12-day intensive workshop. The candidates should have between six to eight years of experience in non-digital marketing and have been identified by senior management as potential future leaders.
“We made an ideal fit for this inspiring Squared programme,” said Paul Tse, Chief Marketing Officer, Hong Kong & Macau, FWD. “With a vision to change the way people feel about insurance, FWD is committed to elevating the customer experience by continuously investing in and leveraging technology.”
Google welcomed the participation of FWD. “FWD has been a great collaborator in the Squared programme. They recognised the importance of nurturing digital aptitude and innovation. This year, FWD offers some of the brightest up-and-coming marketers the opportunity to hone their digital marketing strategy. We look forward to seeing the innovation and creative ideas coming out of the programme,” commented Janet Lee, Curriculum Lead for Squared Hong Kong, Google.
Paul added, “This programme helps participants to assess and enhance their capabilities in leveraging technology, branching out into a side of marketing that is becoming increasingly important as our customers become more tech-savvy. The knowledge gained from the programme could be very useful for our business strategies going forward.”
FWD, as a Project Partner of Google Squared programme 2016, provided the opportunity for an elite team of Squares (Squared participants) from various leading organisations to work on a real-case marketing project of FWD. Their final presentation was reviewed by a panel of renowned marketers and members of FWD’s senior management.
The Squared programme has been wrapped up by the “Future of the Industry” project, in which the Squares have critically evaluated what needs to be changed in the commercial world.