First ever insurance-convenience store collaboration to provide easy and convenient insurance purchasing services
Hong Kong, 10 August 2016 - FWD and 7-Eleven announce the launch of Hong Kong’s first-ever retail travel insurance card, available at all 7-Eleven stores across Hong Kong starting today. Through this innovative collaboration, FWD makes a breakthrough in insurance distribution channels and is further integrating insurance into people’s everyday life, while the new addition expands 7-Eleven’s comprehensive and innovative service portfolio.
Adrian Leung, Head of Business Development, FWD Hong Kong said, “Overseas travel has become the key leisure activity of Hong Kong people, who have high intention to purchase travel insurance. In a bid to better serve customers’ needs and make insurance more convenient as an integral part of people’s daily life, we have extended our multi-channel distribution platform to lead the retail market. Insurance can now be easily shopped for at convenience stores anytime.”
Karen Lam, E-business and Service Controller, 7-Eleven Hong Kong and Macau, said, “7-Eleven strives for innovation in new products and services, aiming to bring surprising and delightful shopping experiences to customers. Leveraging our extensive store network, easy-to-access store locations and round-the-clock operations, we launched the first travel insurance card which definitely brings convenience to customers, allowing them to enjoy reliable services. With an aim to deliver a one-stop service to customers, we have been continually exploring different solutions to introduce diversified services, further reinforcing 7-Eleven’s position as a leading modern convenience store.”
David Wong, Chief Executive Officer of FWD Hong Kong & Macau, remarked, “Through the strategic collaboration with 7-Eleven, we have successfully furthered our multi-channel distribution to retail convenience stores, a new way for customers to purchase insurance. As a challenger brand that values innovations, we will continue to explore new business opportunities for different forms of strategic collaboration with various sectors, so as to bring about more refreshing and comprehensive insurance services with bespoke products, services and distribution formats.”
From now on, customers can purchase the FWD Travel Insurance Card in over 900 7-Eleven stores across Hong Kong. Customers will receive a printed receipt with a unique promotional code after purchasing the card. To activate the travel insurance coverage, customers can simply go to the iFWD digital commerce platform (https://i.fwd.com.hk) and key in the promotional code. The card can be bought for own use or as a gift.
The three types of FWD Travel Insurance Card available at 7-Eleven stores are:
|Travel Insurance Coverage
|Up to 6 consecutive days
|Up to 10 consecutive days
|Up to 16 consecutive days
The benefits of the FWD Travel Insurance Card are the same as the coverage for a Single Trip of FWD’s Travel Care Insurance (Plan B) (https://i.fwd.com.hk/en/travel-insurance). The card is valid for 1 months starting from the date of purchase.
Adrian Leung, Head of Business Development, FWD Hong Kong and Karen Lam, E-business and Service Controller, 7-Eleven Hong Kong and Macau (right).
FWD launches three types of FWD Travel Insurance Card, which value from HK$120 to HK$200 and are available at all 7-Eleven convenience stores in Hong Kong.