With the “Live Your Passion” Campaign

Hong Kong, 29 April, 2016 － FWD Hong Kong (“FWD”) is ready to help people make the impossible possible! In the newly launched “Live Your Passion” campaign, FWD will support three (3) campaign winners to turn their wild, creative, passionate goals into reality.

Paul Tse, Chief Marketing Officer of FWD Hong Kong & Macau, said, “The “Live Your Passion” campaign is driven by our brand’s proposition of empowering people to live life to the full now with optimism, energy and confidence. When we are young, we dare to dream and dare to think big. But as we grow up, we may have become very focused on our career or family, and put our wild thoughts and passion aside.”

“While reinforcing the “Get ready to live” spirit, through the “Live Your Passion” campaign, we wish to inspire and support people to pick up their passion again, and turn wild thinking into reality now, no need to wait for years or till retirement!” Paul added.

FWD invites Hong Kong and Macau residents to submit their wild ideas, childhood dreams, or life goals to WWW.FWD.COM.HK/FWDSE7EN by 8 May, 2016 (Sun). Three campaign winners will be selected to receive full support of the FWD Passion Team in realising their wild ideas. Each of the three winners will also receive a travel coupon valued at HK$30,000 and FWD annual travel insurance. The winner with the best idea will be supported by the production team of ViuTV’s programme “FWD SE7EN”*, with the process of his/her idea realisation being filmed and broadcast on ViuTV as well as selected online platforms.

* “FWD SE7EN” is a reality show documenting the experiences of its seven hosts in turning their wild, childhood dreams into reality, such as drifting in a paper boat or floating with hundreds of balloons. The show is being broadcast on ViuTV (free TV channel 99) every Sunday, 9:30 pm to 10:30 pm, until 5 June 2016.

- End -

About FWD Hong Kong & Macau

FWD Group’s businesses span Hong Kong & Macau, Thailand, Indonesia, the Philippines and Singapore. In Hong Kong, FWD offers life and medical insurance, employee benefits, pension, and general insurance. The life insurance and general insurance operating entities have been assigned strong financial strength ratings by international rating agencies — FWD Life Insurance Company (Bermuda) Limited is rated “A3” by Moody’s and “A” by Fitch; and FWD General Insurance Company Limited is rated “A” by Fitch.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.

Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.

For more information please visit WWW.FWD.COM.HK.