FWD Hong Kong Launches a Monthly Contribution “Savie Insurance Plan”

A Flexible and Free-of-Charge Savings and Protection Product with 3% Guaranteed Annual Crediting Rate for the First Three Policy Years

Hong Kong, 29 February 2016 – FWD Hong Kong is to launch a monthly contribution version of the popular Savie Insurance Plan (“Savie”) tomorrow (1 March) with guaranteed annual crediting rate of 3% for the first three policy years. Monthly premiums will range from HK$1,000 to HK$10,000, up to the age of 100, and customers can suspend and resume premium payments anytime with no charge.

Savie is a life insurance and savings product with absolutely no fees or charges. Customers can enjoy a flexible option to achieve savings at their own pace and can make withdrawals1 in times of need, with life insurance protection of up to 205% of the account value2.

Paul Tse, Chief Marketing Officer of FWD Hong Kong and Macau, said, “The continuous fluctuation of global economy, coupled with unstable trend of interest rates, has led to greater demands for capital parking and capital gain channels in the market. FWD launched the limited offer of a one-off premium Savie last September, and received overwhelming response. By mid-February this year, we have already handled more than 1,700 applications, with gross premiums totaling at about HK$500,000,000.”

He continued, “By launching a monthly contribution Savie, we continue to provide our customers with a flexible, free-of-charge savings option that comes with guaranteed interest rates and life protection.”

After registering online at iFWD (https://i.fwd.com.hk/en), customers are invited for a financial needs analysis at an FWD customer service centre, and to complete the purchase procedure if Savie is deemed suitable per the analysis’ result. Paul said, “Through the Savie, we have successfully offered our customers seamless online-to-offline (O2O) experience by extending online interaction to face-to-face, personalised services. The iFWD which was launched in last June also accumulated an impressive 900,000-plus visits by mid of this February.”

‘Simply Unbeatable’ Marketing Campaign

“We are encouraging people, especially the younger generation, to start saving for their short and long term goals with our soon to be launched Savie campaign themed ‘Simply Unbeatable’,” Paul revealed. “We will also work with FAMA, a popular local hip hop group to reach our target segment, alongside street activation activities. The entire Savie campaign vividly demonstrates FWD’s value of daring to be different and will bring a new experience for customers,” Paul explained.

FWD will continue to expand business through a balanced, multi-channel distribution. By launching more simple and easy-to-understand, relevant and interesting products, we aspire to change the way people feel about insurance.

Savie Insurance Plan is a free-of-charge and flexible savings and protection product. Customers can choose one-off or monthly regular contribution premium payment mode.

FWD Hong Kong names its Savie promotional campaign ‘Simply Unbeatable’, and partners with local hip hop group Fama to reach the younger generation.


  1. Withdrawal is subject to FWD’s rule on the number of withdrawals, maximum amount of Partial Withdrawal, minimum amount of Partial Withdrawal and minimum account balance.
  2. The Plan comes with protection of a Death Benefit equivalent to 105% of Account Value, together with an Accidental Death Benefit of 100% of Account Value (the latter is subject to a maximum of HK$400,000 per Insured Life until the Policy Anniversary immediately preceding the 71st birthday of the Insured). Account Value is the accumulation of premiums paid with interest added (if any) less Partial Withdrawal(s) (if any), and premiums for rider benefit(s) (if any).

The above information is for reference only and is indicative of the key features of Savie Insurance Plan. For a complete explanation of the terms and conditions, please refer to the Product Brochure and Policy Provisions.

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About FWD Hong Kong & Macau

FWD Group’s businesses span Hong Kong & Macau, Thailand, Indonesia and the Philippines. In Hong Kong, FWD offers life and medical insurance, employee benefits, pension, and general insurance. The life insurance and general insurance operating entities have been assigned strong financial strength ratings by international rating agencies — FWD Life Insurance Company (Bermuda) Limited is rated “A3” by Moody’s and “A” by Fitch; and FWD General Insurance Company Limited is rated “A” by Fitch.

FWD is focused on creating fresh customer experiences, with easy-to-understand products, supported by leading digital technologies. Through this customer-led approach, FWD will achieve its vision to become the leading pan-Asian insurer that changes the way people feel about insurance.

Established in Asia in 2013, FWD is the insurance business arm of investment group, Pacific Century Group.

For more information please visit WWW.FWD.COM.HK.

For media enquiries, please contact:

FWD Hong Kong
Liza Wong
+852 2850 3986
Catherine Tse
+852 2850 2908
Jacqueline Choy
+852 2850 2177