Hong Kong, 29 February 2016 – FWD Hong Kong is to launch a monthly contribution version of the popular Savie Insurance Plan (“Savie”) tomorrow (1 March) with guaranteed annual crediting rate of 3% for the first three policy years. Monthly premiums will range from HK$1,000 to HK$10,000, up to the age of 100, and customers can suspend and resume premium payments anytime with no charge.
Savie is a life insurance and savings product with absolutely no fees or charges. Customers can enjoy a flexible option to achieve savings at their own pace and can make withdrawals1 in times of need, with life insurance protection of up to 205% of the account value2.
Paul Tse, Chief Marketing Officer of FWD Hong Kong and Macau, said, “The continuous fluctuation of global economy, coupled with unstable trend of interest rates, has led to greater demands for capital parking and capital gain channels in the market. FWD launched the limited offer of a one-off premium Savie last September, and received overwhelming response. By mid-February this year, we have already handled more than 1,700 applications, with gross premiums totaling at about HK$500,000,000.”
He continued, “By launching a monthly contribution Savie, we continue to provide our customers with a flexible, free-of-charge savings option that comes with guaranteed interest rates and life protection.”
After registering online at iFWD (https://i.fwd.com.hk/en), customers are invited for a financial needs analysis at an FWD customer service centre, and to complete the purchase procedure if Savie is deemed suitable per the analysis’ result. Paul said, “Through the Savie, we have successfully offered our customers seamless online-to-offline (O2O) experience by extending online interaction to face-to-face, personalised services. The iFWD which was launched in last June also accumulated an impressive 900,000-plus visits by mid of this February.”
‘Simply Unbeatable’ Marketing Campaign
“We are encouraging people, especially the younger generation, to start saving for their short and long term goals with our soon to be launched Savie campaign themed ‘Simply Unbeatable’,” Paul revealed. “We will also work with FAMA, a popular local hip hop group to reach our target segment, alongside street activation activities. The entire Savie campaign vividly demonstrates FWD’s value of daring to be different and will bring a new experience for customers,” Paul explained.
FWD will continue to expand business through a balanced, multi-channel distribution. By launching more simple and easy-to-understand, relevant and interesting products, we aspire to change the way people feel about insurance.