Empowering Hong Kong people to create their own tracks and live passions to the fullest
HONG KONG, 1 September 2016 –FWD Hong Kong is pleased to announce its platinum sponsorship of the inaugural FIA Formula E HKT Hong Kong ePrix (“Hong Kong ePrix"). To be held on 8th and 9th October 2016 at Central Harbour front, the Hong Kong ePrix is bringing a new form of motorsport to the heart of the city.
The first Hong Kong ePrix is the opening event of the third season of the FIA Formula E championship, which has been hosted in major cities around the world including Beijing, London, and Paris. This year, the fully electric racing series embraces the bustling city of Hong Kong and is set against the city’s iconic skyline of gleaming skyscrapers.
Resonating with Hong Kong ePrix’s theme ‘We Are All Drivers’, FWD believes that every one of us is a driver of our own passions, and we can all determine and create our own tracks towards our goals. FWD aspires to promote the freedom to pursue passions and live without hesitation.
The key opinion leaders supporting the Hong Kong ePrix’s ‘We Are All Drivers’ campaign include some of Hong Kong’s most successful figures, such as motorsport racing driver Adderly Fong, champion boxer Rex Tso, world-champion snooker star Ng On-yee, and coach of the Hong Kong national football team Kim Pan-gon. The campaign also shines a spotlight on other up-and-coming figures from different walks of life that will share via social media their personal stories of creating their own tracks towards achieving goals.
Tim Oliver, FWD Group Chief Commercial & Marketing Officer, said “We are truly excited by this unique opportunity to be a part of the dynamic world of FIA Formula E, and welcome the next generation of motorsport to Hong Kong. The ‘We Are All Drivers’ theme for the race is a concept strongly aligned with the FWD brand, as we set out to empower individuals to create their own tracks, pursue their passions and live life to the fullest.”
“FWD and Formula E are both a driving force for change in our respective industries, given our strong commitment to innovation and the fast pace of technology integration in our operations,” Tim added.
Alan Fang, CEO of event organizer Formula Electric Racing Hong Kong Limited, added that, “The Hong Kong ePrix is more than a race, it is a ground-breaking innovation in sport and entertainment.
“We are delighted to welcome FWD as one of our key event partners. There is an incredibly strong alignment between FWD and Formula E’s commitment to creating extraordinary new possibilities that continuously enrich the lifestyles of the people of Hong Kong and around the world,” added Mr Fang.
Leading up to the exhilarating race, FWD Hong Kong will be organising a series of activities to give the public the chance to win tickets to the motorsport event of the year. More information will be found at www.facebook.com/FWD.HK.MO/.
FWD is the Platinum Sponsor of the inaugural FIA Formula E HKT Hong Kong ePrix. We believe that every one of us is a driver of our own passions, and we can all determine and create our own tracks towards our goals.
- End -