FWD Hong Kong Launched Lowest Price Guarantee Online with Easy HomeCare

Hong Kong, 12 August, 2015 - FWD Hong Kong’s digital commerce platform https://i.fwd.com.hk launched the lowest price guarantee for home insurance to promote online insurance while encouraging people to fortify protections for their home sweet homes.

David Wong, Chief Executive Officer of Hong Kong & Macau and Executive Vice President of Greater China, FWD, said, “FWD launched the new digital commerce platform with an aim to provide diversified channels suiting different customers’ needs. Our platform offers simple and customised products via a streamlined interface allowing for effortless applications anytime, anywhere. The home insurance “Best Price Guarantee” campaign looks to expand the home caring concept. In addition to our family members, having proper protections for our homes and household belongings can give us the peace of mind to better focus on pursuing our passions and goals.”

From now on until 30 September, every FWD Easy HomeCare policy issued via https://i.fwd.com.hk will be entered to the “Best Price Guarantee”. At an annual premium of HK$420, which is less than HK$1.2 per day, customers can enjoy comprehensive coverage, such as Household Contents up to HK$500,000, Alternative Accommodation up to HK$50,000 and Personal Liability up to HK$5,000,000 (Note 1). If eligible customers find the premium of any similar home insurance product is cheaper, they may report the case to FWD following the claim procedure, and enjoy Easy HomeCare for free in the next year upon FWD’s confirmation (Note 2).

FWD’s digital commerce platform aspires to create unparalleled online experiences with innovative and tailored products such as working holiday insurance, home insurance, travel insurance and free flight insurance. FWD also partners with various brands to bring about value-added offers to our customers. The FWD Blog http://blog.fwd.com.hk/en_US/ is yet another platform that we interact with readers by sharing lifestyle ideas on travelling, home décor, insurance and more.

FWD provides “Best Price Guarantee” with Easy HomeCare via the brand’s new digital commerce platform https://i.fwd.com.hk.


1. The Easy HomeCare policy is underwritten by FWD General Insurance Company Limited and is applicable to a flat with net floor area less than 1,000 square feet, where the building is at least 5-storey and its building age is less than or equal to 35 years old. The features above are indicative only. Please visit https://i.fwd.com.hk and refer to the policy provisions and product brochure for details.
2. Customers should provide the Uniform Resource Locator of the official website of the online platform and screen snapshots showing the premium of the similar home insurance product, and submit them together with the full name of the insured person and the policy number to FWD during the promotion period in accordance with the claim procedure. The offer is bound by the terms and conditions. For details, please refer to the full terms and conditions of the guarantee at https://i.fwd.com.hk/en/home-insurance

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About FWD Hong Kong & Macau
FWD’s business spans Hong Kong, Macau, Thailand and the Philippines offering life insurance services, as well as general insurance, employee benefits and financial planning services in Hong Kong. FWD also has a brand presence in Indonesia. FWD’s strategic focus is to leverage technology to enhance customer experience, deliver innovative products, and invest in talent to create a leading pan-Asian life insurer that changes the way people feel about insurance.

The life insurance and general insurance operating entities of FWD Hong Kong have been assigned strong financial strength ratings by international rating agencies. FWD Life Insurance Company (Bermuda) Limited is rated “A3” by Moody’s and “A” by Fitch. FWD General Insurance Company Limited is rated “A” by Fitch. 

FWD is the insurance business arm of the private investment group, Pacific Century Group. 

For more information please visit WWW.FWD.COM.HK.

Media Enquiries

FWD Hong Kong
Liza Wong
+852 2850 3986
Catherine Tse
+852 2850 2908
Jacqueline Choy
+852 2850 2177

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