FWD Hong Kong’s “Come on, Share Your Passion” campaign received overwhelming response

Over 3,200 videos submitted to express Hong Kong people’s passion and creativity

Hong Kong, 18 June, 2015 - FWD Hong Kong earlier launched the “Come on, Share Your Passion” campaign which invited people to share their passionate moments in life through a 15-second “Get Ready to Live” videos. Over 3,200 quality videos were received in just eight weeks to vividly express the passion and creativity of Hong Kong people through participants’ lenses!

Albert Chan, Chief Marketing Officer, FWD Hong Kong & Macau said, “Hong Kong has a strong image of fast-pace city with people being used to living in the hustle and bustle. I am impressed with the campaign’s overwhelming response and the high quality of submitted videos, which well demonstrate the work-hard play-hard culture of Hong Kong people who are able to pursue and enjoy their passions despite busy schedules. Upholding the brand proposition, FWD will continue to encourage Hong Kong people to take their opportunities today to pursue their goals and to live life to the fullest, and we will take care of the worry!”

A rich variety of topics were found among the submitted videos. Some captured the dynamic and exciting moments from a first person point of view, e.g. bungee jumping, skiing, paragliding, cycling, while others recorded their passionate and adventurous experiences in unique filming styles and techniques. Some videos took the heart-warming or humorous approach by grasping the precious moments between parents and children, or the joyful interaction with kids and pets.

The judging panel, comprised of professional photographer Franklin Lau, and representatives from Sony and FWD, painstakingly selected from among all the quality entries 10 winning videos which could best inspire others and demonstrate the “Get Ready to Live” spirit. Key factors considered were the degree of passion, creativity, and the uniqueness and impact of the shooting angle. Each of the 10 winners was awarded an “Experience Tour for Two” travel package (valued up to HK$30,000) plus FWD’s travel insurance and a Sony Action Cam HDR-AZ1VR. Total giveaways of the campaign valued up to HK$500,000.

To celebrate the joyful moments with the 10 best video awardees, FWD Hong Kong recently held a “Come on, Share Your Passion” Award Presentation Ceremony. Professional photographer Franklin Lau from the judging panel was invited to share his views about the winning videos with awardees. Following him was the intriguing sharing of popular travel blogger Francis Lee, who brought to guests his adventurous experiences across continents.

The 10 awardees randomly picked their “Experience Tour for Two” destinations from among multiple choices included Bali Indonesian, Osaka Japan, Chiang Mai Thailand and Taitung Taiwan. They then went on to select their preferred experiences from a series of cutting-edge, specifically designed activities, such as diving on Lamay Island, volcano hiking in Bali, wagashi making, paragliding, ninja experience. With a few of the awardees already departed to explore their “Experience Tour for Two”, some are getting ready to set off for their journeys. We look to their sharing of passionate experiences with us back in town.

To view “Come on, Share Your Passion” videos - 
Video Highlight: https://www.youtube.com/watch?v=71p9ODDdshw
The 10 winning videos: https://www.youtube.com/watch?v=HARIkfntyoA
Campaign’s highlights – FWD Hong Kong & Macau Facebook Page: https://www.facebook.com/FWD.HK.MO

Over 3,200 videos were submitted to FWD Hong Kong’s “Come on, Share Your Passion” campaign to vividly express Hong Kong people’s passion and creativity.

The 10 “Experience Tour for Two” awardees were getting ready to find out their randomly picked destinations.

Professional photographer Franklin Lau and Chief Marketing Officer of FWD Hong Kong & Macau Albert Chan celebrated with the 10 “Experience Tour for Two” awardees.

- End -

About FWD Hong Kong & Macau 
FWD’s business spans Hong Kong, Macau, Thailand and the Philippines offering life insurance services, as well as general insurance, employee benefits and financial planning services in Hong Kong. FWD also has a brand presence in Indonesia. FWD’s strategic focus is to leverage technology to enhance customer experience, deliver innovative products, and invest in talent to create a leading pan-Asian life insurer that changes the way people feel about insurance.

The life insurance and general insurance operating entities of FWD Hong Kong have been assigned strong financial strength ratings by international rating agencies. FWD Life Insurance Company (Bermuda) Limited is rated “A3” by Moody’s and “A” by Fitch. FWD General Insurance Company Limited is rated “A” by Fitch.

FWD is the insurance business arm of the private investment group, Pacific Century Group.

For more information please visit WWW.FWD.COM.HK.

Media Enquiries

Liza Wong
+852 2850 3986
Catherine Tse
+852 2850 2908
Jacqueline Choy
+852 2850 2177