HONG KONG, 20 October 2014 - FWD Hong Kong announced the launch of the “FWD Hong Kong Channel” on Spotify, an industry-first initiative to engage consumers through music.
Spotify‘s digital music service platform provides subscribers convenient and free access to millions of tracks. Spotify brings music to the fingertips of over 0.5 million users in Hong Kong*.
Albert Chan, Chief Marketing Officer, FWD Hong Kong and Macau said, “FWD Hong Kong’s channel on Spotify is an extension of our innovative “Get ready to live!” brand campaign which celebrates the lives and passions of our customers. We believe the channel will allow us to connect and engage with our key target audience, and facilitate the conversation of music-lovers online.”
Karen De Caux, Account Director for Spotify Asia commented, “FWD is not only Spotify Hong Kong’s first corporate partner from the financial industry, but also our first insurance partner in Asia. We are thrilled FWD recognises the possibilities of Spotify’s entertainment platform for engaging people with a universally loved medium - music. We believe this will be an interesting way to make insurance more accessible to a new audience.”
MEC Asia Pacific facilitated the FWD and Spotify cooperation. Antony Yiu, Head of Performance, said, “FWD is a highly innovative brand in a traditionally conservative industry. We recommended the idea for a Spotify channel to FWD because music is a means of connecting with the people of Hong Kong. By leveraging the popularity of Spotify, FWD will further strengthen their position in Hong Kong, as a provider that speaks the language of our generation.”
About “FWD Hong Kong Channel” at Spotify
Five different playlists - “Travelling Companion”, “Ready for the Day”, “Weekend Chillax’’, “Supper Moment’s Picks” and “Chochukmo’s Choices” have been launched on Spotify (http://open.spotify.com/user/fwdhongkong). The “Supper Moment’s Picks” and “Chochukmo’s Choices” playlists were handpicked by popular local indie bands Supper Moment, and Chochukmo, a band that appears in FWD’s latest campaign.
The channel is supported with a series of bi-weekly Facebook games until the end of the year. The games will encourage users to share memorable experiences through multi-media. The first game (https://www.facebook.com/FWD.HK.MO), will last until 26th October 2014, challenges participants to share their most memorable travel experiences. Games participants will have a chance to win annual Spotify subscriptions, travel coupons, as well as annual travel insurance plans by FWD.