FWD launches Hong Kong’s First Charity Virtual Walkathon – “Walk FWD”

All proceeds will go to the Children’s Heart Foundation


FWD, a member of Pacific Century Group, launched Hong Kong’s first mega charity virtual walkathon – “Walk FWD,” which will take place between October 20, 2013 and November 18, 2013. Walk FWD successfully integrates a walkathon with technology applications while conveying the importance of a healthy lifestyle. The initiative aims to raise funds for The Children’s Heart Foundation.

During the kick-off ceremony for Walk FWD today, FWD’s Chief Executive Officer of Hong Kong and Macau & Executive Vice President of the Greater China Region, Mr. David Wong, led several FWD staff representatives in launching the initiative. There was also strong attendance and support for Walk FWD among the management team, staff and insurance advisors. Also in attendance were Dr. T.C. Yung, Exco member of The Children’s Heart Foundation and Consultant of Department of Paediatric Cardiology of Queen Mary Hospital and Mr Alexander Arena, Executive Director and Group Managing Director of our collaborating partner, HKT Limited.

Mr. David Wong, FWD’s Chief Executive Officer of Hong Kong and Macau & Executive Vice President of the Greater China Region said, “FWD organised the mega charity virtual walkathon, Walk FWD, to encourage the public and promote walking on a daily basis as part of a healthy lifestyle. Walking can help improve one’s health and people to avoid the additional medical expenses caused by illnesses. The innovative approach we took with Walk FWD allows for our participants to exercise at their own pace, while also supporting a good cause.”

Unlike a traditional walkathon, Walk FWD utilizes the cloud management service and mobile device application programme to record the number of steps a participant has walked, and also allows for them to travel around the world virtually in 30 days. Participants can also track the progress of other participants through the simulated application programme. The participants and team who successfully complete Walk FWD’s virtual “walk around the world” in the shortest period of time will also receive a special prize.

Dr. T.C. Yung, The Exco member of the Children’s Heart Foundation and Consultant for the Department of Paediatric Cardiology of Queen Mary Hospital said, “On behalf of The Children’s Heart Foundation, I would like to express our appreciation to FWD for organising this meaningful and innovative initiative. We would also like to thank all Walk FWD participants for their generous donations, and we hope that this event will bring awareness, as well as provide treatment, to children who suffer from congenital heart disease.”


Photo 1: Walk FWD Kick-off Ceremony.
(From left to right: Mr David Wong, Chief Executive Officer of FWD Hong Kong and Macau & Executive Vice President of the Greater China Region; Mr Alexander Arena, Executive Director and Group Managing Director of HKT Limited; Dr. T.C. Yung, Exco member of the Children’s Heart Foundation and Consultant for the Department of Paediatric Cardiology of Queen Mary Hospital; Mr Benny Law, Chief Agency Officer of FWD Hong Kong and Macau)


Photo 2: Mr. David Wong competes in race with representative of agency management team to celebrate the launch of Hong Kong’s First Charity Virtual Walkathon – Walk FWD.