The “Live Your Passion” Campaign (the “Campaign”) is offered by FWD Life Insurance Company (Bermuda) Limited (“FWD”) and supported by the TV programme “SE7EN” of ViuTV. The Campaign is subject to these terms and conditions, which you must read before participating in the Campaign. By submitting your entries, you have agreed to be bound by these terms and conditions, and other rules issued by FWD from time to time.

About the Campaign

The Campaign aims to inspire the public to pursue their goals with creativity and passion, so as to resonate FWD’s brand proposition “Get Ready To Live”.

Who can participate

Participants must be 18 years of age or above, and holders of a valid Hong Kong or Macau Identity Card.

How to participate


Submit a brief description of your goal, your personal information and contact details through the Campaign website WWW.FWD.COM.HK/FWDSE7EN
Submission deadline: 8 May 2016 (11:59pm)

Selection & Interview

The entries will be reviewed by a panel of judges and the shortlisted participants will be invited for an interview in mid-May to present their ideas and proposals. Three winners will be selected and each will be awarded the following prizes:

  • A travel coupon (valued at HK$30,000)
  • FWD annual travel insurance – Plan A (valued at HK$1,800)

Shooting arrangement

One winner with the best idea will be invited to realise his / her goal with the full support from the FWD Passion team and the production team of “SE7EN” in mid-May to June, during which short videos will be filmed for broadcast on ViuTV and other online platforms. Besides, FWD will provide a financial support of no more than HK$30,000 on a reimbursement basis for the winner to realise the goal.

Judging Criteria

The Judging Panel includes the programme hosts and production team of “SE7EN”, as well as representatives of FWD. The judging criteria will be according to the below table:

Judging Criteria





Creative, entertaining and related to the theme of the Campaign



Workable within a total budget of HK$30,000

Degree of appreciation


The idea and the process of working out the goal can be captured  in short video and can resonate with audiences



How well the idea was presented in the interview

Winner Announcement

The winners will be notified individually of the prize redemption process and the shooting arrangement. The results will also be announced in the TV programme “SE7EN”.

Entry Requirements

  1. All participants must be 18 years of age or above and holders of a valid Hong Kong or Macau Identity Card.
  2. FWD Hong Kong and Macau staff and agents, ViuTV staff or the immediate family members of the above-mentioned parties may participate in the campaign but will not be eligible to win the prize.
  3. Each participant can submit more than one entry, but can only be eligible for one prize.
  4. The Judging Panel will decide the results of the Campaign, and the decision of the Judging Panel will be final. No objections to the results and/or prizes will be entertained.
  5. Participants’ Submissions will be verified by FWD, which will confirm all steps have been completed.
  6. FWD accepts no responsibility for late, lost, rejected, undelivered or damaged Submissions and materials due to the malfunction of any device, browser, network, communication or technology. The Submission records in the FWD “Get ready to live” website server during the Campaign (including but not limited to the date and time) are final.
  7. Participants agree that their names and Submission, as well as short videos taken during interview and shooting period, can be released by FWD and ViuTV on various media (including but not limited to electronic and social media platform) as part of the Campaign. The information will be restricted to the promotion of the Campaign, and not for other purposes. If participants fail to agree with the above clauses, FWD reserves the right to disqualify any participant or winner.
  8. Unless participants consent to the use by FWD of their personal data for direct marketing, the personal data provided by the participants during the Campaign period will only be used for the Campaign and prize redemption. FWD will not use the data for other purposes and the data will be destroyed three months after the Campaign has been completed.
  9. The prize is not transferable and cannot be resold, exchanged, replaced or refunded.
  10. In case of any disputes, FWD’s decision is final.
  11. Intellectual Property of related Submission :
    • Participants agree that FWD has an irrevocable and permanent permission to use, edit, modify or duplicate the Submission for any purposes, including but not limited to public showings, printed magazines and brochures, websites or other digital media and methods approved by FWD, as well as the publication, printing, exhibition, display, promotion, and distribution through appropriate channels without seeking prior consent or offering compensation or reward.
    • Participants of the winning Submission must guarantee to have never or will not license the Submission to any third parties. Participants furthermore agree to transfer the intellectual property right of the winning Submission to FWD, in exchange for the prizes won through the Campaign.
    • Participants declare that the Submission does not:
      • infringe or violate any applicable laws or regulations, or does not contain elements that may involve, infringe or violate any laws or regulations, including but not limited to crime, violence, obscenity, indecency, slander, libel, invasion of privacy or threats;
      • infringe or violate any intellectual property claims, including but not limited to copyrights, patents, brans, slogans, confidential information or other property held by a third party, regardless of whether the holder is aware of the action or not;
      • include confidential information about a third party;
      • include footages or photos taken without prior consent from the individuals or groups;
      • include personal information governed by the Personal Data (Privacy) Ordinance (Cap.486); and include promotional messages, marketing messages, and merchandising messages for products and services, or promote any political attitude.
      FWD reserves the right to reject the Submission if there is any doubt on the above.
  12. Participants agree that if the Submission infringes or violates third-party privileges, including but not limited to intellectual property, and/or violates any laws, regulations or rules, FWD will not be liable for any legal responsibility.
  13. If FWD has to face any contractual, violation or other claims due to infringement or violation, or any investigation by authorities due to the Submission or the information, the relevant Participant will have to bear all the costs incurred by the claim or investigation, as well as compensate FWD for any direct or indirect monetary losses, revenue losses, reputation damage or any other losses etc., as well as compensate FWD for any expenses, cost or additional damages incurred during the claim process or investigation.

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